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Stretch marks

Stretch marks are scars that begins in the dermis of the skin, starting off purplish-red in color and eventually fading to a pearly white. 

The dermis, located between the epidermis (the outer layer of the skin) and the hypodermis, is connective tissue made of blood vessels, nerve fibers and fibroblasts (which secrete collagen and elastin). Collagen and elastin fibers give your skin its suppleness and elasticity. 

Stretch marks appear when the production of collagen and elastin decreases. This decrease is linked to the increased production of the hormone cortisol by the adrenal glands. As cortisol levels increase, the production of collagen and elastin decreases. Cortisol also slows wound healing. When skin is stretched (due to weight gain, pregnancy or puberty, etc.), a scar (a stretch mark) forms. 

There are natural treatments composed only of active botanical active ingredients that can help prevent or reduce their appearance (if you already have them). 

Causes of Stretch Marks

Significant and rapid weight gain or loss places undue pressure on the tissues, leading to the rupture of the dermis’ elastic fibers, causing a slackening of the skin.

Phases of hormonal change (eg. adolescence or pregnancy); periods of stress, when increased levels of cortisol are secreted by the body; and some diseases, like Cushing’s Disease (characterized by the over-secretion of hormones, including cortisol), can all cause stretch marks. 

Who Gets Stretch Marks?

Anyone who is prone to weight gain and stress can get stretch marks. 50% to 70% of pregnant women get stretch marks and even athletes get them (extreme exertion can lead to the distention of skin tissue and cause collagen fibers to crack. The consumption of steroids loaded with cortisol to improve performance, also increase risk.)


Adolescence is a very destabilizing phase of hormonal changes, stress and weight gain. It’s not unusual for teenagers (25% of girls versus 10% of boys) to see stretch marks appear on their bodies.


How to prevent and / or reduce the appearance of stretch marks

Whether preventing or treating stretch marks, it’s important to hydrate your skin to help it maintain its elasticity. Hydrated skin is supple and less likely to crack.
  • Hydrate your body from the inside = Drink at least (6.5) cups (approx. 1.5 liters) of water per day. 
  • Moisturize your body from the outside = Use a serum rich in hydrating molecules. 
  • Manage stress through regular activities like sports, yoga and meditation. 
  • Eat a diverse diet with plenty of fruits and vegetables. 

Moiturize your skin

Use vegetable oils or butters to moisturize your skin as much as possible. Regenerative, nourishing oils and butters can reduce the visible appearance of stretch marks and even make them disappear altogether.
V Serum 

Our V Serum is composed of cold-extracted organic vegetable oils selected for their moisturizing and regenerative ingredients. As long as there are no added essential oils, it’s suitable for pregnant women. 
Active botanical ingredients promote cell regeneration and maintain the elasticity of your skin. Retinol (provitamin A) present in Organic Rosehip oil is a powerful cell-regenerator and promotes healing, ideal for treating existing stretch marks. Rich in sterols, the organic avocado oil has the powerful effect of moisturizing and firming.


Our Hydralia balm is made with highly nutritious shea butter, which deeply moisturizes your skin. The terpene alcohols (lupeol and parkéol) and phytosterols enhance cellular restructuring. The Organic Hemp and True Organic Lavender Oil regenerate and strengthen the elasticity skin of your skin.
Apply your serum or balm twice daily to the targeted areas, massaging your skin for 2 to 3 minutes. For old stretch marks, you can increase the effectiveness of the V serum by first applying aloe vera gel to your stretch marks to exfoliate the skin. Wait 1 to 2 minutes after its application, then massage your stretch marks for 2 to 3 minutes with V serum.

Patience and Consistency

You will need some patience and to be consistent with your treatment to see positive results. Results are usually visible in six to ten months but can sometimes be noticeable in as little as one month. The effort is well worth it!



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